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About Us
At the beginning of 2020 Lillie Keenan had a vision to create her own clothing line. But this was not to be just another brand, it was to be something very unique and special, something that would truly represent Lillie’s passion for quality and detail.
The search began to find a company that could deliver on quality, fit and price but that was willing to work alongside Lillie and incorporate her own designs details into the products.
Lillie’s friend and dressage trainer, British born Louisa Eadie recommended she contacted the British company Flying Changes. Offering a truly bespoke service and already selected to design and fit the team coats for 5 different Nations, including the Rio and Tokyo olympics, they were an ideal choice.
Founder and MD Sarah Cheetham flew out to meet Lillie and the partnership was formed. “Despite the age difference, which I actually think compliments the partnership”, said Sarah, we have so much in common. We both have a genuine passion to create beautiful, well fitting garments and Lillie’s attention to detail is a complete mirror of my own. I am very excited for the future together and the development of some truly outstanding products”
WHO WE ARE
Lillie is a highly successful International Show Jumper and recently represented the USA at the World Equestrain Games in Herning, Denmark. Her career however, started in Equitation, where she won numerous titles, including in 2010, the prestigious Equitation Classic at the Washington International Horse Show.
This diversity of disciplines, puts Lillie in the unique position of having a true understanding of the designs and functionality required for both these rider’s. She explains - “actually if you consider the requirements for both disciplines and combine them, we end up with the perfect coat! Beautifully tailored, giving the riders elegant, classical lines, whilst worn, yet using a fabric that is, cool, breathable, offering freedom of movement and fully washable!”
WHAT WE DO
This diversity of disciplines, puts Lillie in the unique position, of having a true understanding of the designs and functionality required by both these sets of rider’s. She explains - “actually if you consider the requirements for both disciplines and combine them, we end up with the perfect coat! Beautifully tailored, giving the riders elegant, classical lines, whilst worn, yet using a fabric that is, cool, breathable, offering freedom of movement and fully washable!”
News spread fast, once Lillie was seen competing in her own jackets, with such an amazing range of new refreshing colours, everyone wanted one. She began to get approached by some of the other International riders, from other Nations and has already dressed many of them.
However, the icing on the cake was the request in 2022 by the Australian Equestrian Federation, to dress their most elite riders, across all disciplines, for the World Equestrian Games. A contract was formed and Lillie’s brand is now the official supplier to the Australian Equestrian Team. What an achievement in just two years, to be awarded such a prestigious contract - in a highly competitive field, it really is a clear demonstration of the superior quality this new brand has to offer.
