Milestones

A vision of elegance, precision, and beautifully crafted garments.

Foundation & Early Recognition (2012–2014)

  • Founded by Sarah Cheetham, international dressage trainer, Grand Prix rider and BD listed judge.
  • Designed and produced Team GBR and Irish Team coats for the European Championships, Denmark.
  • Began private commissions for elite riders including Charlotte Dujardin, Carl Hester and Kitty King.
  • Invited to exhibit at Badminton Horse Trials.
  • Launched international sales.

Technical Expansion & Global Production (2015–2016)

  • Designed and produced Team coats for the Qatar Eventing Team.
  • Developed proprietary technical fabric in five colours.
  • Moved production to Germany and expanded to four employees.
  • Awarded contract to design and produce all GBR team rider coats for the Rio Olympic Games.